Privacy Policy
Effective date: March 16, 2026
We take your privacy seriously at when-is-mothers-day.com. This policy explains what information we collect when you visit our site, how we use it, and the choices you have. We keep things simple: we do not sell your data, we do not build profiles on individual users, and we only collect what is necessary to run and improve this website. By using this site you agree to the practices described below.
Information We Collect
Automatically Collected Data
When you visit when-is-mothers-day.com, our analytics tools automatically record standard technical information including your IP address (anonymised), browser type and version, the pages you visit, time spent on the site, and referring URL. This data is collected in aggregate and does not personally identify you. We use it solely to understand how visitors use the site so we can improve content and performance.
Contact Form Data
If you choose to get in touch via our contact form, we collect your name and email address. This information is used only to respond to your enquiry and is not added to any mailing list, shared with third parties, or used for marketing purposes.
Cookies
This site uses cookies — small text files stored on your device — for the following purposes:
- Google Analytics — session and traffic-analysis cookies help us understand how visitors interact with the site (e.g. pages viewed, session duration). Data is anonymised before it reaches Google’s servers.
- Google AdSense — advertising cookies are used to serve relevant display ads to visitors. These may be personalised based on your browsing history across sites.
- Amazon Associates — when you click an affiliate link to Amazon, a tracking cookie records the referral so that we may receive a small commission on qualifying purchases at no extra cost to you.
Most browsers allow you to view, manage, and delete cookies through their settings. You can also opt out of personalised advertising via Google Ad Settings and opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
For full details of the cookies used on this site, including their names and expiry periods, please see our Cookie Policy.
Third-Party Services
We use the following third-party services that may collect or process data on our behalf:
- Google Analytics — used to analyse site traffic in anonymised, aggregated form. Google may process data on servers outside your country. See the Google Privacy Policy for details.
- Google AdSense — used to display advertising on the site. AdSense may serve personalised ads based on your interests. You can manage your ad preferences via Google Ad Settings.
- Amazon Associates — we participate in the Amazon Associates affiliate programme (tag:
wimd-20). When you click an Amazon link and make a purchase, Amazon records the referral via a cookie. See the Amazon Privacy Notice for details.
We do not control how these third parties collect or use your data. We encourage you to review their respective privacy policies.
How We Use Your Information
We use the information collected in the following ways:
- Analytics data is used to understand which content is useful to visitors, identify technical issues, and guide decisions about new content — all in aggregate, never at an individual level.
- Contact form data (name and email) is used solely to reply to your message. We do not retain it beyond what is reasonably necessary to handle your enquiry.
- We do not sell, rent, or trade any data to third parties.
- We do not use your data for automated decision-making or profiling.
Your Rights (GDPR)
If you are located in the European Union or the United Kingdom, you have the following rights under the General Data Protection Regulation (GDPR) and UK GDPR:
- Right of access — you may request a copy of any personal data we hold about you.
- Right to rectification — you may ask us to correct inaccurate or incomplete data.
- Right to erasure — you may request that we delete your personal data (“right to be forgotten”).
- Right to restrict processing — you may ask us to limit how we use your data in certain circumstances.
- Right to data portability — you may request your data in a structured, machine-readable format.
- Right to object — you may object to processing based on our legitimate interests.
To exercise any of these rights, please contact us at hello@when-is-mothers-day.com. We will respond within 30 days. If you are unsatisfied with our response, you have the right to lodge a complaint with your local data protection authority (e.g. the ICO in the UK, or your national supervisory authority in the EU).
Children’s Privacy
This site is not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will revise the effective date at the top of this page. We encourage you to check back periodically. Continued use of the site after any changes constitutes your acceptance of the updated policy.
Contact
If you have any questions about this Privacy Policy or how your data is handled, please get in touch:
- Contact form: /contact/
- Email: hello@when-is-mothers-day.com